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2024 Spring Financial Forum
Wednesday, March 20, 2024, 8:00 AM - 5:00 PM PDT
Category: Events

The event will include 4 fantastic speakers, hot breakfast, lunch, and networking breaks. Our Programs Committee is working to find industry experts to speak on a variety of topics pertinent to the Financial Planning Industry. This event is one of our most anticipated events for the year. We hope to see YOU there!


Registration Details

Registration includes four education sessions, breakfast, lunch, and breaks with our sponsors and exhibitors.

Early Registration through Friday, February 16th: 

FPA Member: $225
Non-member: $425

Registration Beginning February 17th:

FPA Member: $275
Non-member: $475


8:15 am Registration Opens
8:45 am - 9:00 am Welcome & Opening Remarks
9:00 am - 10:00 am Sex, Lies, and Expected Utility: How the Liberal Arts Inform Finance with William Bernstein
10:00 am - 10:15 am Networking Break
10:15 am - 11:15 am A Tale of Two Gifts: The Best and Worst Contributions of Private Business Interests to Charity with Christine Lim & Eric Joranson
11:15 am - 11:30 am Networking Break
11:30 am - 12:30 pm Creating a Rhythm of New Business Growth with Bob Paskins
12:30 pm - 1:30 pm Lunch & Awards
1:30 pm - 3:30 pm AI for Advisors with Tony Jones
3:30 pm Closing Remarks
*schedule is subject to change


Session & Speaker Details

8:15 am - 9:00 am
Registration | Hot Breakfast | Networking with Exhibitors and Attendees

8:45 am - 9:00 am
Welcome, Introductions & Opening Remarks | Introduction of SFF Sponsors
By 2023 Programs Director Reilly Blood

9:00 am - 10:00 am
Sex, Lies, and Expected Utility: How the Liberal Arts Inform Finance
Presented by William Bernstein, Efficient Frontier Advisors.

The financial markets are not an airfoil or electrical circuit, and practitioners and their clients can get into real trouble by focusing too much on the mathematics of investing. This talk will discuss the outer limits of useful mathematical finance from the perspective of expected utility.

Learning Objectives:

  • How utility differs from portfolio return.
  • What real financial risk looks like.
  • How to structure portfolios with utility and risk in mind.

Meet your Speaker: 

William J. Bernstein is a neurologist, co-founder of Efficient Frontier Advisors, an investment management firm, and has written several titles on finance and economic history. He has contributed to the peer-reviewed finance literature and has written for several national publications, including Money Magazine and The Wall Street Journal. He has produced several finance titles, and four volumes of history, The Birth of Plenty, A Splendid Exchange, Masters of the Word, and The Delusions of Crowds about, respectively, the economic growth inflection of the early 19th century, the his-tory of world trade, the effects of access to technology on human relations and politics, and financial and religious mass manias. He was also the 2017 winner of the James R. Vertin Award from the CFA Institute.

*Accepted for 1 hour CE with the Oregon Insurance commission.

10:00 am - 10:15 am
Networking Break with Exhibitors and Attendees

10:15 am - 11:15 am
A Tale of Two Gifts: The Best and Worst Contributions of Private Business Interests to Charity
Presented by Christine Lim & Eric Joranson, CAP, Schwab Charitable

Specialists from Schwab Charitable will discuss two case studies that illustrate the tax benefits and considerations for gifting non-cash private business interests to a donor-advised fund. We will walk you through the whole process and answer questions that we commonly hear from donors and advisors. You will learn about the advantages of contributing complex assets, as well as strategies for navigating the exit timing, valuation, tax and unrelated business taxable income (UBTI) issues, and other potential risks. 

Learning Objectives:

  • Ways to help you clients unlock illiquid assets and give up to 20% more to charity
  • Opportunities and considerations involved with gifting non-cash assets, such as LLC units, C-corp and S-corp Shares, and LPs
  • The qualifies appraisal process and tips to address tax-related issues.
  • Additional strategies and resources to help clients increase their giving power and minimize taxes.

Meet your Speakers:

Christine Lim is Senior Manager of Charitable Consulting for Schwab Charitable™, serving independent investment advisors, family offices, and donor communities for the Northwest. She provides advisors with innovative solutions to incorporate charitable planning into wealth management strategies and helps their clients achieve maximum charitable impact. Christine has 6 years of experience in philanthropy, including business development roles at Silicon Valley Community Foundation and East Bay Community Foundation. Christine has 10 years of experience in wealth advisory services, including 5 years at Charles Schwab serving high-net-worth clients. Christine is passionate about providing an inclusive environment and economy that allows our most marginalized community members to thrive and live a dignified life. She is passionate about prenatal and postpartum services for low-income families and volunteered for the Homeless Prenatal Program in San Francisco, where she also helped develop a financial coaching program.

Eric Joranson is Senior Manager of the Charitable Strategies group at Schwab Charitable, where he facilitates gifts of non-cash assets and educates advisors and donors on issues related to tax, mergers, and acquisitions. He brings over 17 years of experience working in philanthropic planning and law, and has served in senior roles at Mayo Clinic, National Philanthropic Trust, and other national and regional charities. Eric frequently speaks and writes on charitable planning topics to help advisors and donors navigate how to make charitable gifts of non-cash assets such as private business interests, real estate, and other financial instruments. Eric earned a B.A. in English and Philosophy from the University of Wisconsin-La Crosse and a Juris Doctor from Mitchell Hamline School of Law, and holds his Chartered Advisor in Philanthropy (CAP®) designation.

*Accepted for 1 hour CEU with the CFP Board & Oregon Insurance Commission

11:15 am - 11:30 am
Networking Break with Exhibitors and Attendees

11:30 am - 12:30 pm
Creating a Rhythm of New Business Growth
Presented by Bob Paskins, Bob Paskins Enterprises

Having a production role as a certified financial planner is a challenging job. Not only do you have to manage your current book of clientele, but there is this constant, growing pressure to continue to get more clientele each day. In this session we will look at ways to make you more efficient and effective in your role. We do this by looking to increase your hit ratios, understanding how to work with different buyers, and finding a good rhythm to balance both prospecting and your client servicing work.

Learning Objectives

  • Increase your hit ratios by understanding which prospects to target.
  • Know how to win in each of the 4 Seasons of the Sales Cycle.
  • Keeping the prospecting beat going for long term success.

Meet your Speaker:
For 20 years Bob worked in the financial services space. His two primary goals were to increase his sales by attracting new customers and to lead a costumer service team in keeping his current clientele happy. Now Bob speaks to businesses around the country using storytelling, and humor as well as providing tangible takeaways. He also consults with companies looking to elevate their salespeople, sales processes, and overall Sales performance.

*Accepted for 1 hour CE with the CFP Board and Oregon Insurance Commission.

 12:30 pm - 1:30 pm
Awards Lunch

1:30 pm - 3:30 pm
AI for Advisors
Presented by Tony Jones, Tony Jones c/o Creative AI Academy

Learning Objectives:

  • Understand the fundamentals of gen AI and it's applications.
  • Defining the AI Acronyms.
  • How to approach the generative AI as a partner.
  • Explore key use cases covered by generative AI.
  • Understand how to craft the right prompts.
  • Review available AI tools and how to use them.
  • Safety and responsibility when using gen AI.

Meet your Speaker: 

Tony co-founded Creative AI Academy to enable organizations to use generative AI in their unique use case— from brief to delivery of anything — and to rethink their workflows with this new paradigm. He also teaches these skills to clients across sectors and at Pratt Institute of Design. His mission is to empower and inspire everyone to leverage AI as a tool for innovation, evolution, and positivity.

*Accepted for 2 CEUs with the CFP Board & Oregon Insurance Commission.

3:30 pm - 3:45 pm
Closing Remarks 

Thank you to our Sponsors!

Platinum Sponsor

Platinum Sponsor

Kim Dodge
Phone: 503-595-1600
Email: [email protected]

Ryland Puzzitiello
Phone: 310-576-1155
Email: [email protected]


Gold Sponsors

Charlie Martin
Phone: 303-226-1483
Email: [email protected]
Michael Law, CFP®
Phone: 612.844.4746
Email: [email protected]


Silver Sponsors

 Alex Sorosky
Phone: 503-726-2069
Email: [email protected]
 Christine Neimeth
Phone: 503-720-6367
Email: [email protected]
Ryan Garcia, CIMA
Phone: 623-332-1562
Email: [email protected]
Sandie K Rodda, CIMA
Phone: 503-307-8567
Email: [email protected]